The Pain All Newspapers Can't Ignore
The news consumption landscape is changing rapidly. Nobody feels this more than the newspaper industry. More print news readers are getting their news online than ever before. Are you torn between giving quality journalism away or charging a fee? Listen to a quote from James Harding of The Times (London):
What we (newspapers) had was a sort of suicidal form of economics, that is - giving our journalism away for free."
James Harding of The Times (London)
The Times (London) made a calculated risk in June of 2010 when they put up the paywall. The Times along with a growing number of quality journalism organizations are charging for the core product directly rather than paying for it indirectly through advertising. Stepping out of the box is not easy, but it is worth it.